Simplicity Method

Updated: Jul 26

I am a big proponent of making use of negative space. Simple doesn't have to mean boring or bland. Simplicity means creating visual calm so people can focus on what matters. ⠀⠀⠀⠀⠀⠀⠀⠀⠀


Picture this:

You walk into a living room. The walls are painted yellow. The couch has a yellow floral print. The rug is a yellow shag rug. Chris Hemsworth is sitting on the couch but you don't notice him because you have been blinded by yellow and had to run out of the room.

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Now picture this:

You walk into a room. The walls are painted lattice grey, the couch is a light beige colour, the rug is a geometric pattern with shades of white, grey and beige. There are a few yellow accents sprinkled around the room - a candle, a flower pot, maybe a throw blanket or some accent pillows. Chris Hemsworth is there and he hands you a yellow flower.

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Now, I bet you would actually consider both rooms a "yellow room" if you had to describe them, but which room allowed you to focus on the details? I can almost guarantee it was the second one!

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THAT same principle applies to websites. ⠀⠀⠀⠀⠀⠀⠀⠀⠀

Sometimes less is more, ya know?


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